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Erica Buteau

Hi, I'm Erica Buteau, Author, Freelance Writer and Media Consultant. Sole Proprietor at Erica R. Buteau

I'm a college educator, author, a freelance writer, a blogger, a small-scale media consultant, a frugal Mom and a coupon diva. I like to mix it up and keep things interesting. I've dabbled in Non-Profit Management, Elderly Services, and have an extensive background in all things Social Media and Public Relations Measurement, including the use of both quantitative and qualitative metrics. Further, under the direction and as a result of working with a PR Measurement industry leader, I have spent more than half a decade providing clients with the insight and knowledge they need to not just measure the effectiveness of their communications efforts, but to help them make better, more informed decisions for their organizations. I'm interested in expanding my horizons in the PR/Communications Measurement world, looking to Better understand alternative measurement solutions. I'm available for consulting on social media, survey development through implementation and analysis as well as measurement on a smaller, more personal scale with a focus on saving start-ups and non-profits a substantial amount of their PR Budget.

Erica Buteau's Background

Erica Buteau's Experience

Director of Research at KDPaine & Partners, LLC

November 2006 - May 2011

I work amongst a team of experts at KDPaine & Partners that have been in the PR and marketing measurement business for nearly two decades, developing global measurement systems for Hewlett-Packard, Proctor & Gamble, Mastercard and many more. Most recently we've been focusing on developing affordable measurement programs for organizations with PR budgets under $100,000. Our clients have included such diverse organizations as Synergy Mutual Funds, Drive Financial Corp., Rensselaer County, New York, Showtime, and Chelli Pingree's Campaign for Senate in Maine.

Web Manager at Kaiboo

August 2006 - December 2007

Created and managed website for a gift store in Northern New Hampshire. Kaiboo boasts a "Little something for everyone" and that meant a lot of products to be photographed, inventoried, described and sold on the website! I saw each product from placement on the website through shipment to the customer followed by ensuring customer satisfaction.

Senior Center Director at Tri County CAP

March 2003 - September 2006

I was responsible for planning, organizing, and supervising all activities and programs which were offered through the Whitefield Senior Center under the direction of TriCounty CAP. I was responsible for developing, scheduling and implementing educational, social recreational, health and nutrition-related programs and activities that served senior citizens. I developed various fundraising efforts to ensure resources for Meals-on-Wheels program and senior center activities. I also attended town meetings to proactively seek funding for programs. I developed, published and distributed a monthly newsletter to clients. Recruited, trained, supervised and evaluated volunteers and paid staff. Conducted performance evaluations of paid staff. Routinely worked to ensure that the facility maintened safety standards. Visited clients in their homes to ensure safety and well-being while providing outreach and connecting to available services.

Sole Proprietor at Erica Buteau Freelancing

October 2012

Erica Buteau offers freelanced articles, blog content and webcopy. In addition, Erica is available for small-scale consulting on social media, survey development and analysis, media measurement and data analysis. Have data, need analysis? You provide the data (web analytics, media monitoring efforts, whatever "numbers" you have or are collecting), Erica will provide the insight. Specialized in written data analysis reports with charts/graphs and incorporating your company's logo, color scheme, etc.

Author at Erica R. Buteau

October 2012

Author of "Moms at Home: A Collection of Recipes" and "Moms at Home: Holiday Traditions" Both books include fast, frugal and kid friendly recipes along with stories about how each recipe relates to the Author's life, past and present.

Adjunct Faculty at White Mountain Community College

January 2010

Facilitate 6-12 credits per semester, up to 21 students per class. Office Procedures, Database Development, Advanced PC Topics, Intro to Microsoft Office 2010. Lesson planning, lectures, assessment and promotion of academic success.

Erica Buteau's Education

Granite State College

1999 – 2006

Bachelor of Science, Associate in Arts & Paralegal Certificate

Erica Buteau's Interests & Activities

Author, College Instructor, Freelance Writer, Blogger, Social Media Enthusiast, Measurement Geek, Jeep Owner, Coupon Diva. Totally Cool!

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